Category: Blog

Introducing ‘Threads by Shereen Syed’

Looking back at what I have always dreamt of doing in life, it was to start my own fashion concept. I just happened to stumble into designing jewellery, which led me to launching my debut collection some months ago and now growing my brand. It is honestly such an amazing opportunity for me to be […]

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Introducing the Paisley Collection

The Paisley or ‘Badaam’ as we call it in Kashmiri has been a central part of the handicraft scene in Kashmir. It is actually known to originate from Iran around the time of 221 AD and was part of a motif in the Zoroastrianism religion*. The twisted teardrop pattern of the Paisley is something that […]

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The Revival of Kashmiri Jewellery

Srinagar was once, back in its day when it was at its prime, the centre of fashion and style, education, sports and culture. It is still a very forward looking, ahead of its time City. With tourism being at its peak during the 1960’s, the Indian film Industry had the majority of their location shoots […]

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Introducing the Crescent Collection…

Introducing the Crescent Collection The Crescent – This beautiful motif has been an integral part of Kashmir. I can remember growing up adoring my mother’s and grandmother’s jewellery where this design of a crescent moon stood out.  I also associate this motif with the picturesque scene I would have the privilege of seeing on my […]

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A Revival of Tradition. A Revival of Heritage.

A Revival of Tradition. A Revival of Heritage.

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It’s Finally Here!

It’s Finally Here!

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