Category: Blog

Introducing the Paisley Collection…

The Paisley or ‘Badaam’ as we call it in Kashmiri has been a central part of the handicraft scene in Kashmir. It is actually known to originate from Iran around the time of 221 AD and was part of a motif in the Zoroastrianism religion*. The looped teardrop pattern of the Paisley is something that […]

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Showcasing Naqashi – in honour of our Artisans in Kashmir

For all my book lovers out there, I have got the perfect something to make your reading magical and meaningful! I recently made a lovely friend back home in Srinagar. It turns out our families also knew each other quite well over the years. My friend hails from a family of exceptional Naqashi Artisans, their […]

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Brown Paper Packaging

It’s been a while since I last posted something here on my Blog, I have been making a list of posts to edit but let’s face it, these past couple of years have been a lot. So let me start catching you up with all things Shereen Syed! Let’s start with sustainability. For me, this […]

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Shereen’s Kashmiri Dhum Chai

Over time I’ve grown to love stronger teas and coffees. So, I adapted my Mum’s recipe of Kahwa to make it a much stronger tea, something which she loves to call Dhum Chai. This is one of the first things I loved making at a very young age. Something that has stuck with me and […]

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Introducing ‘Threads by Shereen Syed’

Looking back at what I have always dreamt of doing in life, it was to start my own fashion concept. I just happened to stumble into designing jewellery, which led me to launching my debut collection some months ago and now growing my brand. It is honestly such an amazing opportunity for me to be […]

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The Revival of Kashmiri Jewellery

Srinagar was once, back in its day when it was at its prime, the centre of fashion and style, education, sports and culture. It is still a very forward looking, ahead of its time City. With tourism being at its peak during the 1960’s, the Indian film Industry had the majority of their location shoots […]

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Introducing the Crescent Collection…

Introducing the Crescent Collection The Crescent – This beautiful motif has been an integral part of Kashmir. I can remember growing up adoring my mother’s and grandmother’s jewellery where this design of a crescent moon stood out.  I also associate this motif with the picturesque scene I would have the privilege of seeing on my […]

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A Revival of Tradition. A Revival of Heritage.

A Revival of Tradition. A Revival of Heritage.

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It’s Finally Here!

It’s Finally Here!

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