Shereen Syed has forever been inspired by the world of fashion and lifestyle; creating new trends and never letting go of classics. In staying true to her essence & Kashmiri culture, Shereen has ventured out to design and bring a revival of the traditional tribal jewellery of Kashmir to the forefront of fashion.

She has incorporated the traditional heavy weight pieces that Kashmir has been renowned for & their motifs into a more wearable design.

Shereen has made sure that there is something for everyone to make their own and style in their own way. Her debut collection of jewellery ranges from the traditional Kashmiri headpiece and oversized earrings all set for a Bride to wear on her wedding day; to that statement ring ready for a night out with the girls; to the more contemporary delicate bracelet for that all important business meeting with a subtle hint of tradition.

Each piece is special and carries a story from the past of Kashmir, waiting to be completed and continued by you and generations to come.